![]() ![]() ![]() After completing the whole reading, the app sends you to a "Did you know?" section to read more news. Use the Progress Circle as a Reward MechanismĪt the bottom of the story list is a circle showing the progress you've made in catching up on the news. It would be on brand but a potential value-add. Think of what they could do? What if Coca Cola had a #happiness campaign and produced a short summary to a longer post on ways to be happier? Then, in the subsections they could have tweets from people about #happiness, curated photos from hashtags (or from Coke) and even a campaign video for people to learn more. ![]() But, done right, this could be an innovative ad space for brands to play in. They also couldn't be advertorials but be messages from brands about something value-adding to the app user. What if Yahoo took a native ad-like approach and sold an 11th story? Granted, to work it would need to fit the same short format that real news stories do. Adding One Story to a ListĮvery new push of news has a list of 7-10 news stories of the day to catch up on. I can think of two ways, neither of which require charging money in the app store. After further thought and remembering how they spent $30 million on the technology to build this Digest app, I made the bold assumption that the app would eventually be monetized. Then I realized there are way more adequate reviews out there ( like this one here from The Verge). Initially, I set out to write a review of the app on here. They obviously had a plan because they have just launched Yahoo Digest for iOS. Last year when they purchased Summly for $30 million from a teenager, I wondered what they would do with it. ![]() Yahoo keeps doing some cool things and this is no exception. ![]()
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